Systems Insight

Specialists in technical and technology focused market research and strategic marketing.

Systems Insight is a technical marketing and market research company.
Primary research specialists, with core strengths in market assessment and strategic marketing.
Core business in market assessment based on a telephone interview approach.
95% of past projects with a technical, high technology and/or innovation context.
Track record especially strong in:

electronics and ICT (including software and Web applications);
energy: electrical power, oil & gas and renewable/alternative energy.

Successful delivery on agreed project objectives to commercial companies, universities and public sector clients for more than 25 years.

Client Quotes

Systems Insight have carried out a succession of market assessment exercises for us in various different markets and technology areas. On all of those projects, they have taken a sharply focused approach and delivered results that we felt we could believe in. In our eyes, they have compellingly raised the bar for technology-focused market research.

Simon Clarke,

IP Development & Partnering Manager, UMIP® (The University of Manchester Intellectual Property)

Systems Insight provided us with invaluable feedback and contacts with potential customers. Thanks to their research, we got a clearer view of what people in our market were looking for most, and have been able to develop our business plans accordingly. Systems Insight were thorough, prompt, and we would certainly recommend them to businesses looking to get a better idea of their market landscape!

Dr Erin Evans-Walker,

Executive Assistant, Photon Force

Effective market research is an essential ingredient for launching new products or services, but in my experience of commissioning market studies, the quality of outcomes can be variable. I have worked on numerous projects with Systems Insight over a period of 15 years. They have consistently managed to reach the right people and delivered not just valuable business insights but warm customer leads.

Helen Mill

Director of Turuq Ltd and formerly Director of Commercialisation at Robert Gordon University

Bellrock has used Systems Insight on three separate occasions: once when we were still an academic research team, and twice since our spin-out from The University of Strathclyde. All three projects have contributed to the strategic course that the company has taken, and all three have identified tangible opportunities.

ADAM BROWN

(Adam Brown, Chief Executive Officer, Bellrock Technology Limited)

In partnership with a leading oil industry engineering company, we needed a market assessment in support of a joint venture business plan. We required in-depth interviews with oil & gas companies worldwide, and we picked Systems Insight because of their reputation for successful energy sector projects. They produced exactly what we needed, enabling a green light for the new venture.

PETER HOWELL

(Peter Howell, Drilling and Wells Manager, RGU Oil & Gas Institute)

People in the renewables market don’t always appreciate the pros and cons of superficially similar but fundamentally different technologies. That could easily have led to the market research painting a confused picture. Systems Insight’s strong focus in both targeting and questioning, however, gave us confidence in seeing where our opportunities lay and what we needed to do strategically.

STUART SPEAKE

(Stuart Speake, Managing Director, Soltropy Ltd)

Systems Insight have successfully delivered on a chain of market research projects for Strathclyde over the best part of a decade. Both the technology areas and the target markets have been diverse, and they’ve invariably met the project objectives – usually, also, with an interesting set of companies asking to have a closer look at the technology or product.

FIONA STRANG

(Fiona Strang, Commercial Manager, Research & Knowledge Exchange Services, University of Strathclyde)

WHAT WE DO

MARKET RESEARCH and STRATEGIC MARKETING ASSISTANCE

Raising the bar for technical market research

Client Quotes

WHAT WE DO

Market assessment

Customer feedback

Other approaches to market research

Strategy sessions and workshops

Sales & marketing troubleshooting

Developing marketing plans

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