Technology & market scope

Whether assessing the market for a new product or facilitating a strategy workshop for a client company’s management team, the spectrum of technologies that Systems Insight projects have focused upon has been diverse.  Below is a selection of technology areas featuring in our track record:

• Software (decision support, ERP, simulation, logistics planning, software engineering tools and many others).
• Renewable energy generation (encompassing wind, tidal, solar, ocean current, thermoelectric and fuel cells).
• Sensors (with examples including infrared, radionuclide detection and gravity gradiometry). Also sensor systems (for applications such as non-destructive testing and food & drink manufacturing).
• Power engineering (from current sensing transformers to DC-DC converters).
• Electronics (from laser systems to component manufacturing technologies).
• Communications (including wideband antenna technology and broadband transmission).
• Chemicals and biotechnology (from fuel additives to chemical solubility agents and genetic engineering techniques).
• Materials (including graphene and electroceramics).
• Subsea/subsurface technologies (including downhole tools, underwater vehicle technologies, buoyancy control devices, carbon capture & storage).

Systems Insight has successfully carried out primary market research exercises in practically every sector imaginable.  Here’s a selection of sectors we’ve surveyed on multiple occasions:

• Electrical power (transmission companies, distribution companies and generators (renewables as well as fossil fuel and nuclear)).
• Aerospace (R&D, systems and maintenance as well as manufacturing).
• Education (universities and further education colleges).
• Public sector (encompassing central and regional government departments as well as local authorities. Also technical authorities such as regulators and testing & certification bodies).
• Software & systems (with examples including system integrators, software developers & vendors, and management consultants)
• Media and communications companies (from TV broadcasters, news media companies and publishing houses to mobile network operators).
• Oil & gas (exploration and production companies, diverse engineering service companies).
• Electronics (R&D operations as well as system and component manufacturers).
• Food & drink (across the board).
• Legal & financial (including solicitors’ practices, chambers of barristers, banks and investment companies).

In both market research and marketing consultancy projects, the focus is usually on:

• a high technology – or at least technically based – product…
• ..or a technology under development…
• …or an idea…
• …or some other form of innovation.

Other recurring themes have included:

• technical skills and services;
• professional services and expertise.

Systems Insight’s clients through the years have been many (hundreds) and diverse.  Most have been one of the following:

• Commercial businesses from 1-man bands to multi-nationals.
• Universities (senior academics as well as commercialisation departments).
• Public sector organisations.

Our public sector clients have typically been local authorities and quangos with a remit to develop the local economy by assisting businesses.

Geographically, Systems Insight projects have regularly involved gathering feedback from people within companies in multiple countries and across continents.  Some of our past projects have involved interviewees in every continent apart from Antarctica!