Systems Insight is a technical marketing and market research company.
Primary research specialists, with core strengths in market assessment and strategic marketing.
Core business in market assessment based on a telephone interview approach.
95% of past projects with a technical, high technology and/or innovation context
Track record especially strong in:
- electronics and ICT (including software and Web applications);
- energy: electrical power, oil & gas and renewable/alternative energy.
Successful delivery on agreed project objectives to commercial companies, universities and public sector clients for more than 25 years.
WHAT WE DO
Our work for clients is mainly project based, within areas including:
- high technology and technical market research: primary, secondary and analysis;
- market assessment, customer feedback and evaluation projects;
- consultancy studies, business surveys and company databases with a high technology or technical focus;
- research & consultancy projects where proof of concept, R&D or innovation are key themes;
- strategic marketing assistance, including strategy workshops and marketing plans.
WHAT WE DELIVER
What we deliver depends on the type of project. Market assessment projects in particular deliver:
- a reliable view of target markets and market potential;
- the foundations for a commercialisation or marketing strategy, or a business plan (e.g. relating to market drivers, competition or barriers to adoption);
- pointers towards the best business model to adopt for the market in question;
- market input into technical/product specification or R&D plans;
- good, well qualified, contacts: potential clients, collaboration partners, etc;
- active indications of interest in a product demonstration or technology trial;
All of the above are always backed up by interview response data, and as such are fully substantiated and verifiable: crucially important when backing up a commercialisation strategy or business plan.
I always enjoy a bit of quality, and Systems Insight have certainly demonstrated superb quality of work on the market research project they carried out for Triscribe. Their understanding of our analytics capability and their professionalism throughout have led to an excellent outcome, which will provide a sound basis for the future growth of the company. An exceptional job.
Kenny Fraser,
CEO,
Triscribe Ltd
Systems Insight’s report was so well geared to what we needed that whole passages were pasted verbatim into our business plan. Not only that, but we received explicit compliments on that section of the business plan. It played an important part in raising funding from investors, and we got the distinct impression that not many companies show such direct evidence of market potential.
Managing Director,
Synaptec Ltd.